I have been practicing podiatry since 2003 in Chicago area.
Looking back, it all makes sense...
When my practice was struggling during 2008-2013... I was still thinking like a doctor.
Ignoring the business aspect of the practice right in front of my face.
However, when things turned around, it was because I started thinking like a business owner.
If I had to narrow it down to 3 core pillars of 7-figure success it would be:
1. Highly Qualified Lead Generation
When you have a great niche offer, there are some truly revolutionary digital marketing methods to get patients in your door who are ready to pay cash.
Imagine your phone ringing with patients who are ready to pay cash and be served today. What does it take to achieve that kind of consistent lead generation in today's market?
2. Modern Social Proof
When you are asking patients to pay cash, they need another level of trust. There are many ways we accomplish this in real life and online.
Imagine your patients KNOW, LIKE and TRUST YOU even before they meet you!
Wouldn't that make talking with them much easier? Wouldn't they be more likely to become your patient? I think so.
3. Advanced Patient Communication
The biggest thing to get used to is offering premium concierge services. It's a lot different than reviewing what's covered under insurance.
Imaging actually being comfortable and confident talking to patients about money without feeling any pressure or awkwardness around "closing" them.
There are 100% ethical persuasion techniques that will help your patients see clearly that your solution is the preferred choice